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Home/Services/Azure AI/Telecom CRM
Telecom CRM Accelerator · Dynamics 365 India

Dynamics 365 CRM Built for
Indian Telecoms

SchwettmannTech's Telecom CRM Accelerator is a pre-built Dynamics 365 solution tailored for Indian telecom operators — ISPs, DTH providers, mobile operators, and enterprise connectivity providers. 150+ pre-built workflows, subscriber lifecycle management, BSS/OSS integration templates, AI-powered churn prediction, and TRAI compliance reporting — deployed in 8 weeks, not 12 months.

150+ Pre-built Telecom Workflows
BSS/OSS Integration Templates
TRAI Compliance Reporting Built-in
8 wks
Accelerator to production
150+
Pre-built telecom workflows
40%
Faster deployment vs custom build
TRAI
Regulatory compliance reporting
Telecom CRM · Subscriber Operations Dashboard
Live
84,200
Active Subscribers
↑ +342 Today
97.2%
Provisioning SLA
↑ Automated
18 min
Avg Handle Time
↓ 62%
4.6★
NPS Score
↑ +0.8
Subscriber 360 — Full lifecycle view
Plan history · Billing · Tickets · NPS score · Churn risk
Active
Auto-Provisioning — BSS Integration
Mediation layer · Real-time activation · 97.2% SLA
Running
Churn AI — 90-day Risk Scoring
ML model · ARPU × Churn risk · Retention triggers
Alert: 142 High-Risk
TRAI Compliance — QoS Reports
Monthly QoS · TDSAT · Auto-generated PDF
Generated
Churn AI Alert: 142 subscribers with ARPU > ₹800 have churn probability > 75% in the next 30 days. Top trigger: 3+ bill disputes + no plan upgrade in 6 months. Retention campaign recommended — estimated revenue at risk: ₹14.2L/month.
8 wks
Accelerator to Production Timeline
150+
Pre-built Telecom Workflows
40%
Faster vs Custom D365 Implementation
TRAI
QoS Compliance Reporting Built-in
Subscriber ManagementChurn Prediction AIBSS/OSS IntegrationProvisioning AutomationTRAI QoS ReportsPlan Upsell WorkflowsComplaint ManagementSLA MonitoringRevenue AssuranceInterconnect BillingNPS TrackingRetention CampaignsSubscriber ManagementChurn Prediction AIBSS/OSS IntegrationProvisioning AutomationTRAI QoS ReportsPlan Upsell WorkflowsComplaint ManagementSLA MonitoringRevenue AssuranceInterconnect BillingNPS TrackingRetention Campaigns
Services

Telecom CRM Accelerator Modules

Pre-built modules for every dimension of telecom subscriber management — customisable and extensible on the standard D365 platform.

Subscriber 360 Management
Complete subscriber profile combining CRM data, billing system records, network usage, complaint history, and AI-generated churn risk score — all in a single D365 view. Sales and support teams access full subscriber context without switching systems.
Subscriber 360 · Billing Integration · Usage Data · Churn Risk Score
Provisioning & BSS Integration
Pre-built integration templates for common Indian BSS platforms (Amdocs, Comverse, CSG, in-house mediation layers). Automate SIM activation, plan changes, add-on provisioning, and deactivation — with real-time status sync back to D365 and SLA monitoring.
BSS Integration · Provisioning · SIM Activation · Plan Changes · SLA
Churn Prediction & Retention AI
Azure ML churn prediction model pre-trained on telecom subscriber behaviour — identifies at-risk subscribers 30–90 days in advance. Automated retention campaign triggers via D365 Marketing: targeted offers, loyalty rewards, and proactive outreach to high-value at-risk subscribers.
Churn ML · Retention Campaigns · ARPU Protection · D365 Marketing
Omnichannel Complaint Management
Unified complaint intake from web portal, app, IVR, WhatsApp, and walk-in — all logged as D365 cases with automated SLA tracking. TRAI complaint category classification, escalation workflows, and mandated resolution timeline enforcement built in.
Complaint Management · TRAI Categories · SLA Enforcement · Omnichannel
TRAI Compliance & QoS Reporting
Pre-built QoS reporting templates for TRAI quarterly compliance reports — network availability, call drop rates, data throughput metrics. Automated PDF generation and submission tracking. TDSAT dispute documentation workflow included.
TRAI QoS Reports · Quarterly Compliance · TDSAT Documentation · PDF Auto
Revenue & Upsell Analytics
Power BI dashboards on ARPU trends, plan mix, add-on attach rates, and churn impact on revenue. AI-powered next best offer recommendations integrated into D365 agent desktop — suggesting personalised plan upgrades based on subscriber usage patterns.
ARPU Analytics · Next Best Offer · Plan Mix · Upsell Automation · Power BI
Capabilities

Complete Capability Coverage

Our certified team covers every facet of this service — from strategy and implementation to managed operations and continuous optimisation.

Platform

Built on Standard D365

The Telecom CRM Accelerator is built entirely on standard Dynamics 365 Customer Service and Sales — using out-of-the-box entities, workflows, and Power Platform components. No proprietary code that blocks future Microsoft upgrades or extensions.

  • Standard D365 Platform
  • Upgrade Safe
  • Power Platform Native
  • No Vendor Lock-in
🔗Integration

BSS/OSS Connectors

Pre-built integration adapters for Amdocs, Comverse, CSG, Ericsson, and custom mediation platforms — using Azure API Management and Azure Service Bus for reliable, scalable message exchange between D365 and network/billing systems.

  • Amdocs Connector
  • Comverse Templates
  • Custom Mediation
  • Azure Service Bus
AI

Churn AI Pre-trained

ML model trained on Indian telecom subscriber data patterns — ARPU, data usage trends, complaint frequency, payment behaviour — delivering churn probability scores with 85%+ accuracy 90 days in advance.

Analytics

Power BI Telecom Suite

Pre-built Power BI reports for subscriber growth, ARPU by segment, churn waterfall, complaint volume trends, and TRAI QoS metrics — configured and ready within 2 days of deployment.

Channels

WhatsApp & App Integration

Pre-built WhatsApp Business integration for customer service and bill delivery. Mobile app deep-linking for self-service plan changes and complaint status — reducing call centre volume for routine enquiries.

⚖️Compliance

India Telecom Regulatory

Built for Indian telecom regulations: TRAI Quality of Service Regulations 2017, Consumer Protection Regulations, Telecom Tariff Orders. Automated compliance reporting calendar with escalation if reports are not filed by due dates.

Deployment

8 Weeks to Go-Live

The Accelerator's pre-built components, integration templates, and TRAI workflows reduce D365 implementation time from 9–12 months (custom) to 8 weeks — using a proven deployment playbook refined across 6 Indian telecom operator deployments.

Delivery

Telecom CRM Deployment Timeline

8-week accelerated deployment using pre-built components and proven telecom implementation playbook.

1
Phase 1 — Weeks 1–2
Configuration & BSS Mapping
Configure D365 and map BSS data model
Install Accelerator solution package in D365 environment. Configure subscriber data model for operator-specific fields. Map BSS/OSS data structures to D365 entities. Set up Azure API Management gateway for BSS connectivity.
Solution InstallData Model ConfigBSS MappingAPI Gateway
2
Phase 2 — Weeks 2–4
Integration & Data Migration
Connect BSS and migrate subscriber data
Build and test BSS integration connectors. Migrate subscriber master data from legacy CRM or BSS. Configure provisioning automation workflows. Deploy churn prediction model with initial training on historical data.
BSS IntegrationData MigrationProvisioning WorkflowsChurn Model Deploy
3
Phase 3 — Weeks 4–6
Channels & Reporting
Deploy omnichannel and TRAI reports
Configure complaint intake channels (web, WhatsApp, IVR). Deploy Power BI telecom analytics suite. Build TRAI QoS report templates from network performance data feeds. UAT with key business users.
Omnichannel SetupTRAI ReportsPower BI DeployUAT
4
Phase 4 — Weeks 6–8
Training & Go-Live
Train teams and deploy to production
Train sales, support, and operations teams on D365 Telecom CRM. Parallel run period with legacy system. Production go-live with hypercare support. Churn retention campaign configuration and launch.
Team TrainingParallel RunGo-LiveHypercare
Industries

Telecom CRM for Indian Operators

Built specifically for the Indian telecom market — TRAI regulations, ARPU dynamics, Indian BSS platforms, and multilingual subscriber support.

Mobile Operators · MNO
ISPs · Broadband
📺DTH Providers
🏢Enterprise Connectivity
📶MVNOs · Resellers
🛰️Satellite Internet
☎️VoIP Providers
Tower Companies
India Telecom Market Expertise

SchwettmannTech has implemented D365 CRM for 6 Indian telecom operators — ISPs, mobile operators, and DTH providers. We understand India-specific telecom dynamics: high price sensitivity and plan-switching rates, ARPU pressure from Jio pricing, TRAI regulatory compliance burden, and the operational complexity of managing rural and urban subscribers on the same platform. Our Accelerator reflects 4+ years of Indian telecom CRM learnings.

Telecom Business Impact

Proven Results: Telecom CRM Results

Outcomes from SchwettmannTech's D365 Telecom CRM deployments across Indian operators.

30%
Reduction in subscriber churn after AI-powered retention campaign deployment
65%
Faster complaint resolution using automated D365 TRAI workflow
8 wks
Accelerator deployment vs 9–12 months for custom CRM builds
₹2.8Cr
Average annual ARPU protected through churn prediction interventions
Customer Stories

What Our Clients Say

"SchwettmannTech's Telecom CRM Accelerator went live in 9 weeks — we had 82,000 subscriber records migrated, BSS integrated, and TRAI reporting automated. Our previous CRM took 14 months to implement and cost 3× more. The churn AI flagged 340 high-risk enterprise subscribers in the first month — our retention team converted 71% of them. That alone justified the entire project cost."

PD
Prashant Desai
CEO · Regional ISP, Hyderabad

"TRAI compliance reporting was a 3-day manual effort every quarter. Now it's automated — D365 pulls QoS metrics from our NOC, generates the mandated report format, and creates a submission tracking ticket automatically. Our regulatory affairs team went from compliance firefighting to proactive network quality improvement."

NR
Neha Rastogi
Head of Regulatory Affairs · DTH Operator, Delhi

"Our subscriber support team handles 4,000 calls a day. With D365 Telecom CRM, agents have full subscriber 360 view — billing, usage, open complaints, churn risk — without switching between 5 systems. Average handle time dropped from 8.5 minutes to 3.2 minutes. CSAT improved from 72% to 89% in the first quarter."

VK
Vikram Kumar
VP Operations · Mobile Operator, Mumbai
FAQs

Telecom CRM Accelerator FAQs

Planning a D365 Telecom CRM deployment? Our telecom CRM specialists are happy to discuss your specific BSS environment and regulatory requirements.

Book Telecom CRM Demo
The Telecom CRM Accelerator is designed for Indian telecom operators across all segments: mobile operators (MNOs and MVNOs), broadband ISPs (fibre and wireless), DTH providers, enterprise connectivity providers, and VoIP operators. The core subscriber management, complaint handling, and TRAI compliance modules are applicable across all segments. BSS integration templates are pre-built for Amdocs, Comverse, and generic mediation layer patterns common in Indian operators — custom connectors are built for proprietary billing systems during the implementation.
BSS integration uses Azure API Management as a managed gateway between D365 and your billing/provisioning systems. For real-time operations (SIM activation, plan changes), we use synchronous REST APIs with retry logic and dead-letter queuing. For batch operations (billing data sync, usage summaries), we use Azure Service Bus message queuing with guaranteed delivery. The integration framework is pre-built — we configure it to your BSS endpoints and data formats during weeks 2–4 of the implementation. We've integrated with Amdocs ENSIM, Comverse ONE, CSG Singleview, Ericsson BSCS, and several in-house mediation platforms used by Indian operators.
Yes — the Accelerator includes an Azure ML churn prediction model that is pre-trained on telecom subscriber behaviour patterns, but it's fine-tuned on your historical subscriber data (typically 2–3 years of subscription, usage, billing, and complaint records) during implementation. This fine-tuning typically improves accuracy by 10–15 percentage points over the pre-trained baseline for your specific subscriber base and market conditions. The model retrains monthly on new data automatically, adapting to seasonal patterns and market changes.
The Accelerator includes pre-built compliance features for: (1) TRAI Quality of Service Regulations 2017 — monthly and quarterly QoS reports for mobile, broadband, and DTH services; (2) Consumer Complaint Regulations — mandated 7/15/45-day resolution timeline tracking with escalation alerts; (3) Tariff transparency — plan change audit trail and 30-day price lock tracking; (4) TDSAT dispute documentation — structured case file generation for telecom tribunal matters. All templates are maintained by SchwettmannTech and updated when TRAI issues revised reporting requirements.
Total implementation cost for the Telecom CRM Accelerator is typically ₹35L–₹65L depending on subscriber count, BSS complexity, and customisation scope. This includes Accelerator licensing, implementation services (8 weeks), BSS integration, data migration, churn model training, and 90-day hypercare support. Ongoing Azure and D365 licensing runs approximately ₹3L–₹8L/month depending on user count and Azure consumption. This compares to ₹1.5Cr–₹3Cr for a custom D365 implementation covering the same scope — the Accelerator delivers 60–70% cost savings vs custom build.

Deploy Your Telecom CRM in 8 Weeks

Book a free Telecom CRM Accelerator demo. We'll demonstrate the subscriber 360, BSS integration, and churn AI on a sample dataset from your segment — no commitment required.